Smith Capital Investors Brand Identity
Branding - Print - Website - Social - Merch
From blank paper to a full brand buildout, Smith Capital Investors embraced a "modern western" concept and we hit it out of the park. At the core of "modern western" was the idea of the western values the company is built on, combined with a modern and technological approach to give clients the ultimate investment experience. The mountain icon represents the 5 key principals of their investment process.